I’ll just get straight to the point – Glossier isn’t just a brand. It is a lifestyle.
Some even compared it to Supreme; the brand does not sell just it’s products, it sells the “lifestyle” it’s wearer believes it provides. The same thing goes to Glossier I suppose.
Am I only swiping credit cards on glossier.com merely for the brand and it’s products? Or am I splashing cash for the lifestyle it’s been marketing?
“The ultimate cool girl”, that’s how it is often described by bloggers and makeup lovers on beauty forums. Some worship it, some loathe it. I can’t tell which one I am, so I guess I split right in the middle. There are days when I love it to death, feeling cool and thinking of it as the best beauty brand of our generation (it’s not, I’ll tell you why in a minute); and then there are days when I’d hate it – knowing I’ll never look as cool or as hip as any of the “Glossier Girls” they keep pushing on social media.
MY LIPSTICK STAIN 